The Apple Music streaming music service has reached 10 million paid subscribers, according to a report in the Financial Times.
Apple Music broke the 10 million subscriber benchmark just 6 months after its launch and is now the second biggest music streaming service in world behind Spotify.
Spotify took 6 years to reach 10 million subscribers in 2014, and now claims 40 million active users across 56 countries, of which 20 million are on paid plans.
According to some analysts, if Apple continues this rate of growth it could potentially overtake Spotify to become the no.1 streaming service in 2017.
The success of both Apple Music – which doesn’t offer a free service – and Spotify reflect the booming success of the music streaming sector.
While music downloads fell 12% in 2014, demand for music streams soared 50% to reach 164 billion songs, according to Nielsen Music.
Meanwhile, rumours are circulating that Apple plans to ditch the 3.5mm headphone jack in this year’s iPhone 7 and replace it with the Lightning port.
The rumours have generated considerable anger online – including a petition from SumOfUs that attracted over 240,000 signatures.
But if Apple does ditch the analogue port, which dates back over 100 years, it would only reflect what mobile phones were like before the original iPhone debuted with the port back in 2007